PetFirst Aligns with NBP to Offer Employee Pet Insurance
PetFirst News

PetFirst Aligns With National Benefit Partners To Offer Pet Insurance As Employee Benefit

by PetFirst Pet Insurance
12 years ago

Jeffersonville, IN. (January 9, 2008) – PetFirst Healthcare has aligned with National Benefit Partners (NBP) to make pet insurance available as an employee benefit for companies across the country. PetFirst provides A-rated insurance policies that reimburse dog and cat owners for veterinary expenses. It was selected as the exclusive pet-insurance provider which National Benefit Partners will offer in its portfolio of employer- and employee-paid benefit programs.

“To many dog or cat owners, pet insurance is just as important as health coverage for family members,” said Brent Hinton, PetFirst chief executive officer. “The employee benefit channel is important to us, and the partnership with National Benefit Partners will help us quickly ramp up to help companies enhance their benefit programs.”

PetFirst insurance is already available to thousands of employees through the American Humane Association, Kroger Co. and Eli Lilly Federal Credit Union. National Benefit Partners, based in Philadelphia and Los Angeles, is a benefits wholesaler providing voluntary benefits to more than 3,000 employers and 3 million employees. It distributes through a network of professional benefits advisors and the leading voluntary benefit specialists. Pet insurance will expand NBP’s benefits menu that currently includes life insurance, vision and dental plans, short- and long-term disability, cancer and critical illness coverage, identity theft protection, as well as auto and homeowners insurance. The pet insurance option will be eligible to be paid through payroll deduction.

“We believe the PetFirst program will be of great value to many companies who want to continue to provide a strong benefits package to their employees,” said Frank Doherty, managing partner of National Benefit Partners. “It’s one of those special types of non-traditional offerings that can be helpful in employee recruiting and retention. We looked at all of the current companies in this market and are confident that we selected the best with Pet First. The significant increase in veterinary care costs impacts 63% of an employee population and has driven our interest in Pet Insurance as a voluntary benefit. Pet First provides a quality response to the dramatic rise in requests for this benefit over the past two years.”

PetFirst will reimburse up to 90 percent of a pet owner’s veterinary expenses, including routine care such as annual exams, vaccinations, flea control and spay/neuter services,as well as surgeries, x-rays or hospitalization that result from illness or injury.

About PetFirst Healthcare

PetFirst Healthcare is a privately owned pet insurance company based in Jeffersonville, Ind. Underwritten by an A-rated insurance carrier and available nationwide, PetFirst provides affordable and reliable coverage for dog and cat medical expenses along with fast and effective claims processing. For more information about individual and family plans and pricing, visit or call 1-855-270-PETS.

About National Benefit Partners

Since its inception in 1995, National Benefit Partners has grown rapidly. NBP is unique in that it is an independent distribution company with a network of premier voluntary benefit advisors and enrollment companies throughout the country providing benefits to more than 3 million employees and hundreds of employers, associations and unions. NBP serves its Allied Distributor partners with “best in class” products, marketing support and case design expertise as a single source for Product-Carrier-Services. For more information, visit

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